It makes a lot of sense for you to ask: “Why do I need a website when I can use Facebook for free?”
Every day, millions of people login to Facebook to browse through their newsfeed, share links, and interact with friends. No doubt, that is a LOT of people, but surprisingly your Facebook business or page might not be visible to them at all.
A few things you probably didn’t know…
- Facebook pages do not really show up in Google searches. Google adapted their algorithm to push down low quality websites that aren’t offering what the searcher wants to see.
- Even if I am a fan of your page, I might not see anything you promote. Facebook’s algorithm focuses on showing more posts from friends – not businesses or pages. They don’t have to show your stuff to your fans and followers – they are in control.
- Oh look! There’s a competitor’s ad! Facebook places advertising on the right hand side of page. If your competition is advertising, their ads are likely to appear directly opposite your own content. You need one place on the web that belongs to you alone – a website is the ultimate solution.
- Facebook Timelines are bad for business. There is no way of hiding that your last post was 2 months ago on Facebook. Posts from a week ago might feel old to visitors.
- Content Search on Facebook is almost impossible. Your business or page does not have a search box to help me find a post your wrote about a specific topic, whereas a website blog allows me to search through all your content and drive traffic to your website.
Facebook Should not be Your Only Online Marketing Strategy
Many businesses use Facebook ads to get page likes. The question then becomes, “what happens next?” – what do you do with those likes? How do you turn those fans and followers into buying clients if your posts aren’t getting seen?
Those likes mean nothing if your posts are not seen.
You have to get your business in front of the right audience.
This is Why Websites Win Every Time
Your website serves as a digital showroom for your business. It’s the place where you are in control. You can use it to gather information about prospects, target your marketing campaigns, and generate sales.